#SaveMassEffect goes live in NY Times Square

windowscentral.com Oct 26, 2026

#SaveMassEffect goes live in NY Times Square

Curated by Shubham · TechCapsules · Oct 26, 2026

AI-summarised brief · reviewed before publication

The #SaveMassEffect petition, driven by the WeAreMassEffect community and creator Kala Elizabeth, has grown to over 216,000 signatures and secured a digital billboard in New York’s Times Square. The 15‑second ad runs at 35 minutes past each hour from the display at 1560 Broadway, above the Pelé store in Duffy Square, and reads “Hold the Line!” despite a typo that turned the iconic Quarian phrase “Keelah Se’lai” into “Keelah Si’yah.” The campaign erupted after EA announced the shutdown of BioWare and the cancellation of the next Mass Effect title, a move amplified by a leaked pre‑production trailer showcasing an ambitious Galactic Cold War RPG. Organizers are now discussing crowdfunding to extend the billboard and add more locations, while urging fans to keep the pressure on through Discord and social media.

💡 Why It Matters

· A high‑visibility Times Square display forces a global corporation to confront a vocal fan base in a public arena, turning a niche petition into a mainstream cultural moment.

Capsules Gaming

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