Spotify’s reserved ticket sales to music superfans are now going live
techcrunch.com Jun 18, 2026

Spotify’s reserved ticket sales to music superfans are now going live

AI-summarised brief · reviewed before publication

Spotify has launched "Reserved by Spotify," a system that identifies top fans of an artist and holds two tour tickets for them before the general ticket sale opens. The feature, available for Live Nation concerts, uses signals like streams, shares, and activity to determine eligible fans. Ticket sales are through Ticketmaster, and the system aims to reward music fans and encourage paid subscriptions. Spotify plans to add more partners and smaller venues over time, including international users.

💡 Why It Matters

  • · Spotify's Reserved system directly targets scalpers, who use automated tools to buy tickets and resell them at higher prices.
  • · By rewarding superfans, Spotify aims to increase engagement with its app and encourage paid subscriptions, ultimately reducing the incentive for scalpers to exploit the ticket market.