apple Archives

Uncovered: Secret Image of Power Mac G3 Development Team Hidden in ROM for 27 Years

By Shubham on June 29, 2025 in Apple, Capsules, Uncategorized

A computer enthusiast has stumbled upon a previously unknown “Easter egg” image file embedded in the ROM code of the 27-year-old Power Macintosh G3, revealing the team that worked on the project. Doug Brown, who documents his experiments and research into older computers on his blog, made the discovery while exploring resources in the Power Mac G3’s ROM. The Power Macintosh G3 was manufactured by Apple between November 1997 and August 1999, with the same ROM used[…]

Apple’s “F1” Movie to Becoming the Company’s Biggest Theatrical Debut

By Shubham on June 28, 2025 in Apple, Capsules, Uncategorized

Apple’s latest film, “F1”, is poised to become the company’s best-ever theatrical debut, thanks to a strong promotional push and impressive preview numbers. The Brad Pitt-starring film, which follows a race-car driver returning to the Formula One circuit after 30 years, drew $10 million during its first US preview, according to industry tracker Deadline. The film is projected to bring in more than $55 million in its first full weekend, playing at 3,661 theaters. This would mark[…]

Apple Acquires New Bay Area Campus for $350 Million

By Rajat on June 27, 2025 in Apple, Uncategorized

Apple has expanded its Bay Area portfolio with the purchase of a two-building campus in Sunnyvale, Santa Clara County, for a whopping $350 million. This deal brings the total amount spent by Apple on local real estate this week to over half a billion dollars. The newly acquired campus, located at 615 and 625 North Mathilda, spans over 380,000 square feet and has the potential to accommodate between 1,500 to 1,900 workers. The campus is situated just[…]

Apple Researchers Develop Framework to Ensure AI Agents Understand Consequences of Their Actions on Smartphones

By Divya Arora on in Apple, Capsules, Uncategorized

Apple continues to refine AI agent capabilities, enabling them to perform everyday tasks on behalf of users, such as navigating apps, filling in forms, making purchases, and changing settings, often without requiring direct input. A recent paper from Apple and the University of Washington explores the importance of training AI to understand the consequences of its actions on a smartphone. The upcoming Big Siri Upgrade, expected to be released in 2026, will feature autonomous actions, allowing Siri[…]

JPMorgan Adjusts Apple Stock Price Target Amid Weakened iPhone 17 Outlook

By Rajat on in Apple, Uncategorized

JPMorgan has lowered its 12-month price target for Apple’s stock from $240 to $230, citing weaker iPhone 17 expectations, ongoing macroeconomic headwinds, and a slower-than-expected path for Apple’s AI strategy to deliver meaningful returns. Despite this adjustment, the firm has maintained its overall “Overweight” rating, suggesting optimism about Apple’s longer-term roadmap. The reduced price target is attributed to JPMorgan’s more bearish view on the volume outlook for the iPhone 17 series. According to analyst Samik Chatterjee, this[…]

Apple Unveils Revamped Perth City Store in Historic Commonwealth Bank Building

By Mishika on in Apple, Uncategorized

Apple has officially opened its latest retail store in Australia, located in the historic Commonwealth Bank Building in Perth City. This new store, which was previously situated at a different location in Perth, offers customers a unique shopping experience with features tailored to the region. In an effort to elevate the shopping experience for local customers, Apple worked to restore and highlight the building’s heritage features, including marble tiling, ceilings, and plaster columns. According to Deirdre O’Brien,[…]

Aura Triple Boost 14 Pro Review: A Triple Treat for Portable Productivity on Apple Silicon Mac

By Divya Arora on in Apple, Gadgets, Uncategorized

The Aura Triple Boost 14 Pro is a unique solution for Apple Silicon Mac users who need multiple monitors on the go. This portable display system adds three 14-inch folding screens to any MacBook Pro, providing a significant boost to workspace real estate. One of the primary benefits of using a desktop computer is the ability to utilize multiple monitors, which increases digital workspace and allows users to multitask more efficiently. However, replicating this setup with portable[…]

New Evidence Suggests AirPods Pro 3 May Be on the Horizon

By Divya Arora on in Apple, Capsules, Uncategorized

A recent update to a device syncing database may have revealed a hint about the upcoming AirPods Pro 3. A new Bluetooth ID was discovered in the codebase, sparking speculation that it could be a reference to the next-generation AirPods Pro. Apple is known for being meticulous in avoiding leaks, but the company is not immune to mistakes. Earlier this year, there were a couple of small flubs that mentioned AirPods Pro 3 directly and another that[…]

Apple and Qualcomm Patent Troll Lawsuit to Proceed in Texas Courts

By Shubham on in Apple, Uncategorized

A lawsuit filed by Red Rock Analytics, a non-practicing entity, against Apple and Qualcomm over U.S. Patent No. 7,346,313 will proceed in Texas courts, following the denial of their appeal to transfer the case to California. The lawsuit, originally filed in 2021, seeks damages from years of iPhone sales. Red Rock Analytics, a known patent troll, filed the lawsuit in Texas, alleging that Apple’s iPhone products and Qualcomm’s SMR526, SDR865, and SDX55M products infringe on their patent.[…]

Apple Updates Developer Policies to Comply with EU’s Digital Markets Act

By Rajat on in Apple, Capsules, Uncategorized

In a bid to avoid further fines from the European Union, Apple has announced changes to its developer policies, specifically regarding steering and transaction fees, just ahead of the deadline to comply with the EU’s Digital Markets Act. The move comes after Apple received an initial fine of $570 million in April and faced the prospect of even higher fines if it failed to comply with the EU’s regulations. The changes, which took effect on June 26,[…]