Ternus spent 15 years planning the iPhone Duo
AI-summarised brief · reviewed before publication
Apple’s new CEO, John Ternus, has spent 15 years refining the iPhone Duo, a foldable device that finally launched in 2026 after rivals beat Apple to market. Ternus, who joined Apple in 2001 and became Cook’s successor in 2026, led a team that filed a foldable‑display patent in 2011. He emphasized quality over speed, insisting on perfect glass layers and a unique nanotexture. The Duo showcases Apple’s commitment to in‑house innovation and design excellence.
💡 Why It Matters
- · The iPhone Duo signals Apple’s willingness to delay market entry for superior engineering, potentially redefining consumer expectations for foldable smartphones.
- · It also underscores the company’s strategy of controlling key hardware components to maintain a competitive edge.