The New York Times reportedly in talks to buy Letterboxd for $330 million
techcrunch.com Nov 6, 2026

The New York Times reportedly in talks to buy Letterboxd for $330 million

AI-summarised brief · reviewed before publication

The New York Times Company has entered exclusive negotiations to purchase Letterboxd, a social networking site for film enthusiasts, for roughly $330 million, according to a report published by the Times itself. Letterboxd, often described as a Goodreads‑style platform for movies, has expanded its user base from 3 million in early 2021 to 28 million by April 2024, with more than half of members under age 35. The service remains free but offers a paid tier with advanced features, and it projects earnings of about $15 million this year. Earlier rumors suggested that studios A24 and Sony were also interested, though A24 was reportedly out‑priced. The Times declined to comment on the deal, and the source of the tip remains unverified for now today.

💡 Why It Matters

  • · By adding Letterboxd’s youthful, highly engaged audience, the Times can deepen its cultural coverage and diversify its digital revenue beyond traditional news subscriptions.