What to expect from Apple’s ‘Surprise and shine’ iPhone 18 Pro event on September 9
appleinsider.com Aug 26, 2026

What to expect from Apple’s ‘Surprise and shine’ iPhone 18 Pro event on September 9

AI-summarised brief · reviewed before publication

Apple confirmed its September 9 event, titled “Surprise and Shine,” will launch the iPhone 18 Pro and Pro Max, the first iPhone 18 generation under new CEO John Ternus. The keynote will feature a 2‑nanometer A20 Pro chip, a larger camera bump, and potential under‑display Face ID. Apple also plans to unveil its first foldable iPhone, dubbed the iPhone Fold or Ultra, with dual screens, 12 GB RAM, and a rumored price between $2,000 and $2,500. The event will stream on YouTube, Apple’s website, and the Apple TV app, with an on‑site press preview at Apple Park.

💡 Why It Matters

  • · The launch marks Apple’s entry into the foldable market, potentially reshaping premium smartphone design.
  • · The new A20 Pro chip and camera upgrades signal a continued push for performance and imaging excellence amid rising competition.