World of Warcraft: Forever devs want to “grow the audience, not fracture it,” Blizzard says
AI-summarised brief · reviewed before publication
Blizzard announced that its upcoming third main‑line World of Warcraft title, World of Warcraft: Forever, is designed to attract players who feel underserved by the current retail and Classic versions. Game director Ion Hazzikostas told PC Gamer that the new experience will sit between the fast‑paced modern game and the nostalgic Classic, targeting lapsed account holders and newcomers alike. Lead world builder Matthew Armstrong echoed the goal of re‑engaging “the millions” whose accounts have expired. Blizzard stresses that Forever aims to expand the overall player base rather than split the community, a concern that has guided its previous dual‑track approach. Senior designer Josh Greenfield reported unprecedented activity levels during the beta, suggesting early interest is strong and could set a template for future expansions.
💡 Why It Matters
- · By bridging the gap between existing versions, Forever could unify fragmented player segments and drive sustained growth for the franchise.
