YouTube Prepare to Launch Mobile Video Editor on iOS Devices
AI-summarised brief · reviewed before publication
Google is set to bring its YouTube Create video editing app to iOS devices, nearly two years after its exclusive launch on Android. According to job listings reviewed by TechCrunch, the company is actively hiring software engineers in Bengaluru, India to develop the iOS version of the app. The YouTube Create app was first launched in the United States and seven other markets in September 2023, before expanding to 13 more markets by February 2024. The app provides free mobile video editing tools designed specifically for content creators, offering features such as stickers, GIFs, and effects for both YouTube Shorts and longer-form videos. Google developed the app after consulting with 3,000 content creators to ensure it met their needs. The app is the company's attempt to compete with popular video editing apps such as ByteDance's CapCut editor. YouTube Create lags behind CapCut and InShot in terms of downloads. In the second quarter of this year, CapCut and InShot have been downloaded 66 million and 21 million times, respectively, on Android devices. In contrast, YouTube Create has seen fewer than 500,000 downloads this quarter and just 4 million downloads since its launch. It remains to be seen whether the launch of YouTube Create on iOS devices will help the app to gain more traction in the competitive video editing market.