Will Galaxy S27 Ultra and Pixel 12 mark the end of the flagship era of smartphones?
9to5google.com Oct 31, 2026

Will Galaxy S27 Ultra and Pixel 12 mark the end of the flagship era of smartphones?

AI-summarised brief · reviewed before publication

Samsung’s Galaxy S27 Ultra is rumored to launch at $1,500, a $100 increase over the S26 Ultra, while Google’s next‑generation Pixel 12 may see a similar price jump, pushing flagship models toward the $2,000 range. The article highlights rising component costs, especially RAM, and notes that Motorola’s return to the U.S. flagship market could be hampered by high pricing. Consumers face a growing divide: keep older devices or shift to mid‑range models as premium phones become less affordable.

💡 Why It Matters

  • · The steep price climb threatens to shrink the high‑end smartphone market, forcing brands to rethink feature‑pricing strategies and potentially accelerating the shift toward more affordable, mid‑tier devices.