Inside India newsletter: Meta’s clout in the world’s largest democracy is surging — inviting scrutiny
cnbc.com Jul 30, 2026

Inside India newsletter: Meta’s clout in the world’s largest democracy is surging — inviting scrutiny

AI-summarised brief · reviewed before publication

Recent Gen Z student protests in India have intensified scrutiny on Instagram’s expanding political influence within the world’s largest democracy. Prime Minister Narendra Modi recently posted his first selfie video on the platform, garnering nearly 400 million views as part of a strategic outreach to younger voters. According to Sensor Tower data, Instagram’s daily active users in India surged 16% year-on-year to 531 million between July 18 and July 26. Meta has solidified its position as the most influential social media company in the country, leveraging its massive user base across WhatsApp, Facebook, and Instagram. The platform’s growing role in shaping political discourse has drawn attention from observers monitoring the intersection of technology and governance in India’s complex democratic landscape.

💡 Why It Matters

  • · The Prime Minister’s direct engagement on Instagram demonstrates how political power is increasingly mediated through algorithmic feeds rather than traditional institutions.
  • · This shift grants Meta unprecedented leverage over public opinion in a nation with hundreds of millions of young voters.