The Apple TV ‘hobby’ has gotten far too expensive
appleinsider.com Oct 13, 2026

The Apple TV ‘hobby’ has gotten far too expensive

AI-summarised brief · reviewed before publication

Apple has raised the price of its lowest‑end Apple TV box to $299, reversing a decade of price cuts that once saw the device sell for $79. The move follows a period of modest hardware upgrades, with the latest models offering only incremental improvements over the 2018 generation. Apple’s competitors, such as Google and Amazon, remain cheaper, while used Apple TV 4K units can be found for under $100 on eBay. The author suggests using a Mac mini or MacBook Air as a more flexible, cost‑effective alternative.

💡 Why It Matters

  • · The price hike signals Apple’s shift toward higher‑margin hardware, potentially squeezing the budget‑conscious streaming market.
  • · It also underscores the growing competition from low‑cost, high‑performance alternatives that offer similar streaming capabilities.