techcrunch.com
Spotify’s reserved ticket sales to music superfans are now going live
Spotify has launched "Reserved by Spotify," a system that identifies top fans of an artist and holds two tour tickets for them before the general ticket sale opens. The feature, available for Live Nation concerts, uses signals like streams, shares, and activity to determine eligible fans. Ticket sales are through Ticketmaster, and the system aims to reward music fans and encourage paid subscriptions. Spotify plans to add more partners and smaller venues over time, including international users.